Unlimited Social Media Management Services

Marketing Included manages content across all major platforms including Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X. Platform selection is determined during the strategy phase based on where your audience is most active and where your budget and content type will perform best. Most small businesses see stronger results from two or three well-managed platforms than from spreading the same effort across six.

Social media management for small businesses is the ongoing process of creating, scheduling, and optimizing content across social platforms to build brand awareness, grow an audience, and drive traffic or leads. It covers content strategy, caption writing, graphic creation, profile optimization, audience research, and performance reporting. For small businesses without a dedicated marketing team, outsourcing social media management provides consistent output without the internal time cost of planning, creating, and publishing content across multiple platforms. Marketing Included handles the full scope under a flat monthly subscription, with a 14-day free trial to test us out.

Social media management costs vary significantly by model. Freelance social media managers typically charge $500 to $2,000 per month for one or two platforms with limited content volume. Agencies charge $2,000 to $10,000 per month depending on the number of platforms and deliverables. In-house social media coordinators cost $45,000 to $65,000 per year in salary before tools and management overhead. Flat-rate subscription services like Marketing Included cover social media management alongside other marketing services for a single monthly fee, making them more cost-effective for businesses with needs across multiple channels. You can give us a try for 14 days, risk-free with no credit card required.

Community Management, including comment replies and direct message responses are outside the scope of the social media management subscription. Responses require real-time access and brand knowledge that sits with the business owner or an internal team member. Marketing Included handles the content and strategy side so your team can focus on the relationship side when engagement comes in.

UGC, or user-generated content, is any content created by your customers or followers rather than your brand, including reviews, tagged posts, photos of your products, or testimonials shared on social media. Marketing Included curates relevant UGC, seeks repost permissions where required, and incorporates it into your content calendar as social proof. Businesses that regularly share UGC typically see higher engagement rates than those that publish brand-only content because it reflects real customer experience rather than brand self-promotion.

Marketing Included delivers monthly performance reports covering reach, impressions, engagement rate, follower growth, and link clicks across your active platforms. Reports are available inside your marketing portal alongside all active requests. Beyond the numbers, your dedicated marketing director reviews performance monthly and adjusts the content strategy based on what is resonating and what is not, so the work stays connected to your actual business goals.