Unlimited SEO, AEO & GEO Services

SEO, or search engine optimization, is the process of improving a website’s visibility in organic search results so more potential customers find it without paid advertising. For small businesses, SEO is one of the highest-return marketing investments available because it builds compounding traffic over time, reduces reliance on paid channels, and puts the business in front of buyers who are actively searching for what it offers. Marketing Included handles SEO as part of every core subscription plan, covering technical foundations, on-page optimization, and ongoing content strategy.

AEO, or Answer Engine Optimization, is the practice of structuring content so it gets selected as the direct answer by AI-powered search tools including Google’s AI Overviews, ChatGPT, and voice assistants. Where traditional SEO focuses on ranking a page in search results, AEO focuses on becoming the answer itself, appearing above or instead of ranked results. AEO requires direct, question-format content, structured headings, and concise answer paragraphs that AI systems can extract and surface without the user clicking through. Marketing Included applies AEO formatting across all content and FAQ work as standard practice.

GEO, or Generative Engine Optimization, is the practice of optimizing content so it gets cited as a source inside AI-generated responses from tools like ChatGPT, Perplexity, Claude, and Gemini. As more buyers use these tools to research products and services, businesses that appear as cited sources in AI outputs build credibility and visibility in a channel that operates entirely outside of traditional search rankings. GEO requires clear entity language, topical authority across multiple content pieces, and content structured in a format AI engines can parse and reference. Marketing Included applies GEO principles across all content production and optimization work.

SEO improves a website’s ranking in traditional search engine results pages. AEO positions content to be selected as the featured or direct answer within those results, or within AI-powered search interfaces. GEO optimizes content to be cited as a source inside the responses generated by large language models. All three operate on different surfaces, target different behaviors, and require different optimization techniques. A business that optimizes for all three builds visibility across every surface where its customers are actively looking for information.

SEO timelines vary based on domain authority, competitive landscape, and the current state of the website. Most small businesses begin to see measurable movement in rankings and organic traffic within 90 to 180 days of consistent optimization. High-competition markets and newer domains take longer. Technical fixes and on-page optimization often show results faster than content and authority building, which compound over a longer period. Marketing Included provides monthly reporting so progress is visible and the strategy can be adjusted based on what the data shows.

A local SEO strategy is a set of optimizations designed to improve a business’s visibility in search results that have geographic intent, such as searches including a city name or searches from nearby devices. It covers Google Business Profile optimization, local citation consistency across directories, location-specific page content, and review generation. Any business that serves customers in a defined geographic area benefits from a local SEO strategy, regardless of whether it has a physical location. Marketing Included manages local SEO as part of the core subscription across all plan tiers.

An SEO audit is a comprehensive review of a website’s technical health, on-page optimization, content quality, and authority signals to identify what is preventing the site from ranking higher in search results. A complete audit covers crawlability and indexation issues, page speed and Core Web Vitals, title tags and meta descriptions, heading structure, internal linking, duplicate content, schema markup, and keyword targeting gaps. At Marketing Included, the initial SEO audit covers traditional SEO alongside AEO and GEO readiness, giving a complete picture of where the site stands across all three search surfaces.

Schema markup is structured data added to a website’s code that helps search engines and AI systems understand the content and context of each page. It tells search engines what type of content is present, whether that is a product, a local business, an FAQ, an article, or a review, and makes the site eligible for enhanced search result features such as rich snippets, knowledge panels, and FAQ displays. Most websites benefit from schema markup, particularly for local business information, frequently asked questions, and product pages. Marketing Included adds and maintains schema markup as part of the technical SEO scope.

Marketing Included delivers monthly performance reports covering organic rankings, traffic volume, keyword movement, and, where measurable, AI search visibility and citation tracking. Reports are available through the marketing portal alongside all active and completed work. Beyond monthly reporting, the dedicated marketing director reviews performance data and adjusts the strategy based on what the numbers show, so the work stays aligned with the business goals that were established at onboarding.