Unlimited Website Management

Website management is the ongoing process of keeping a website updated, maintained, and optimized after it launches. It covers content updates, design changes, technical maintenance, plugin management, page speed optimization, conversion rate improvements, and performance reporting. For small businesses without a dedicated developer or in-house web team, outsourced website management provides consistent site upkeep without the cost of retaining a developer on call or hiring internally. Marketing Included handles all of it under a flat monthly subscription with an average 48-hour turnaround on every request.

Marketing Included supports websites built on WordPress, Squarespace, Wix, Shopify, Framer, and Webflow. If your site is built on one of these platforms, your dedicated marketing manager handles updates, design changes, maintenance, and optimization without requiring you to switch platforms or rebuild from scratch.

Website management costs vary significantly by model. Freelance developers typically charge $75 to $200 per hour for updates and maintenance, with no guarantee of availability or turnaround time. Retainer-based web agencies charge $500 to $3,000 per month depending on scope, often with long contracts and per-project overages. In-house web coordinators cost $50,000 to $80,000 per year before tools and management overhead. Flat-rate subscription services like Marketing Included cover website management alongside other marketing services for a predictable monthly fee, making them more cost-effective for businesses with ongoing update and optimization needs across multiple areas. With Marketing Included, you can get a free 14-day trial to test us out risk-free, no credit card required.

Website speed directly impacts both search rankings and conversion rates. Google uses page speed as a ranking signal, meaning slower sites rank lower in organic search results and receive less traffic. On the conversion side, research consistently shows that a one-second delay in page load time reduces conversions by an average of seven percent. For a small business generating twenty leads per month from its website, a two-second improvement in load time can meaningfully increase lead volume without any increase in traffic or ad spend. Marketing Included handles image optimization, plugin management, and technical performance improvements as part of the website management subscription.

A small business website that converts visitors into leads needs five things: a clear value proposition on the homepage that communicates who the business serves and what it does within three seconds of landing; dedicated service or product pages with specific copy written for the buyer rather than the brand; a visible and repeated call to action that tells the visitor exactly what to do next; social proof in the form of testimonials, case studies, or client logos that reduce buying risk; and fast load times and mobile optimization so the experience does not break before the visitor reaches a decision. Marketing Included handles all of these elements as part of the website management and copywriting services included in every subscription plan.