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Paid Advertising Services

Bad targeting, weak creative, and unmanaged budgets turn ad spend into a monthly write-off. Marketing Included handles your full paid advertising program from strategy and creative through campaign management and reporting, so the right people see the right ads and your budget produces results.
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Advertising Management,
On Demand

From your first campaign to a full multi-channel ad program, every element is handled by an experienced advertising team. Strategy, creative, targeting, and reporting are all covered.

Ad Strategy
Ad Strategy

A paid ad plan built around your goals, audience, and channels.

Campaign Setup
Campaign Setup

Campaigns built, structured, and launched on every channel.

Audience Research
Audience Targeting

Targeting built to reach buyers most likely to convert for you.

Advertising Creative
Ad Creative

Ad copy and visuals built for every format, written to convert.

A/B Testing
A/B Testing

Ad tests on creative and targeting that push results over time.

Landing Page Design
Landing Pages

Ad landing pages designed and optimized to convert.

Campaign Management
Campaign Management

Your campaigns managed and your budgets optimized.

Performance Reporting
Performance Reporting

Monthly ad reports on spend, what is working, and what is next.

What's Not Included

Our paid advertising management services covers a wide scope, but here’s a few things that fall outside of it.

  • Ad spend budgets
  • Account creation or platform billing setup
  • Affiliate program setup or management
  • Comment/DM moderation or replies
  • Legal or compliance review of ad copy
  • Influencer or creator-paid partnerships
  • Print, radio, TV, or out-of-home ads
  • Sponsored content placement
  • Third-party platform subscriptions
  • Ad fraud monitoring or protection

Request a Quote for Paid
Advertising Management

Advertising management is priced based on the number of channels, active campaigns, and monthly ad spend under management. Tell us what you’re working with and your dedicated marketing director will scope the right setup for your business.

Frequently Asked Questions

Paid advertising management for small businesses covers the strategy, setup, creative, targeting, optimization, and reporting for ad campaigns run across platforms such as Google, Meta, and LinkedIn. A managed service handles all of these on your behalf so your budget is being actively optimized rather than running on autopilot and draining spend without results.

Paid advertising management fees are separate from ad spend and are typically structured as a flat monthly fee or a percentage of spend under management. At Marketing Included, management pricing is based on the number of platforms, active campaigns, and total monthly budget being managed. A scoped quote is provided before any work begins, with no commitment required to receive it.
Marketing Included manages campaigns across Google Search, Google Display, Meta (Facebook and Instagram), Microsoft Advertising, LinkedIn, TikTok, Snapchat, and Pinterest. Platform selection is determined during the strategy phase based on where your target audience is most active and where your budget will produce the strongest return. Not every platform is right for every business, and the program is scoped accordingly.
There is no universal minimum, but effective paid advertising requires enough budget to generate statistically meaningful data. On Google Search, most campaigns need at least $1,000 to $1,500 per month to optimize reliably. On Meta, $500 to $1,000 per month is a functional floor for testing. Campaigns running below these thresholds can still generate results, but optimization cycles are slower and learning periods extend. The right starting budget depends on the channel, the offer, and the market being targeted.
Retargeting is a paid advertising strategy that serves ads specifically to people who have already visited your website, engaged with your content, or taken a specific action without converting. Because these audiences have already expressed interest, retargeting campaigns consistently outperform cold prospecting campaigns in click-through rate, conversion rate, and cost per acquisition. For small businesses with limited budgets, retargeting is one of the highest-return advertising tactics available and is typically included as part of a complete paid advertising program.
Your business retains full ownership of all ad accounts, creative assets, audience data, and campaign history. Marketing Included manages the accounts on behalf of the client but does not hold ownership of any assets. If the add-on service ends, all accounts, data, and assets remain fully accessible to the business. This is the standard that should be expected of any managed advertising service, and it is non-negotiable at Marketing Included.

Ready to Improve Your ROAS?

Tell us about your business, your platforms, and your budget. Your dedicated Marketing Director will scope a paid advertising program built to lower your cost per lead and improve your return on ad spend (ROAS).
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