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Marketing Strategy & Planning

Many small businesses do marketing reactively. Something comes up, content gets made, a campaign gets launched, and nobody is sure if it’s is working. Marketing Included’s Strategy and Planning service changes that. You get a dedicated marketing director to handle the thinking and the doing, from quarterly roadmaps and brand positioning through to launch planning and performance reviews.
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Marketing Strategy & Planning,
On Demand

This is marketing leadership, not marketing advice. Your dedicated marketing director sets the direction, coordinates every service under your subscription, and keeps your entire marketing program pointed at the same goal.

Strategy & Planning
Marketing Strategy

A full marketing strategy built around your goals and audience.

Always on Brand
Brand Positioning

Positioning built to make you the right choice for your buyers.

Competitor Analysis
Competitive Analysis

Market analysis showing where you stand and where you can grow.

Audience Research
Audience Research

Research into who your best customers are and what drives them.

Campaign Planning
Campaign Planning

Campaigns planned and mapped across all channels before launch.

Content Planning

A content plan that maps every piece to a goal and an audience.

Content Strategy
Channel Strategy

Channel strategy that identifies and prioritizes the right mix.

KPI Framework
KPI Framework

KPIs defined so your team always knows what success looks like.

Press Releases
GTM Strategy

Go-to-market strategy built to take every new product to market on plan.

Customer Journey Mapping

A full customer journey map from first touch to full retention.

Retention Strategy

A retention plan built to reduce churn and grow customer lifetime value.

Product Descriptions
Quarterly Planning

Descriptions that make products easy to choose and hard to pass up.

Affordable Marketing
Strategy & Planning Services

Strategy and planning is available exclusively on our Performance plans. This includes unlimited requests, unlimited revisions, a dedicated marketing director, and 48-hour turnaround. Pause or cancel anytime.

Essentials

$3,500 / month

One active request at a time.

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  • Design & Branding
  • Content & Copywriting
  • Social Media Management
  • Email Marketing
  • Website Management
  • Search & Visibility
  • AI & Automations
  • CRM Management
  • Strategy & Planning
  • Paid Advertising
  • Lead Generation
  • Video & Multimedia

Most Popular

Growth

$6,000 / month

Two active requests at a time.

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  • Design & Branding
  • Content & Copywriting
  • Social Media Management
  • Email Marketing
  • Website Management
  • Search & Visibility
  • AI & Automations
  • CRM Management
  • Strategy & Planning
  • Paid Advertising
  • Lead Generation
  • Video & Multimedia

Performance

$8,500 / month

Three active requests at a time. 

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  • Branding & Design
  • Content & Copywriting
  • Social Media Management
  • Email Marketing
  • Website Management
  • Search & Visibility
  • AI & Automations
  • CRM Management
  • Strategy & Planning
  • Paid Advertising
  • Lead Generation
  • Video & Multimedia

What's Not Included

Our strategy and planning services covers a wide scope, but here’s a few things that fall outside of it.

  • Translation or multilingual copywriting
  • Academic, grant, or legal writing
  • Medical or financial content
  • Book-length manuscripts
  • Full course curricula
  • Data collection or proprietary studies
  • Media placement, or content distribution
  • SEO strategy and keyword research
  • Paid ad management or campaign setup
  • Content performance tracking & analytics

Frequently Asked Questions

A content writing subscription gives businesses ongoing access to a professional copywriting team for a flat monthly fee. Instead of briefing and paying freelance writers per project, you submit content requests through a portal and receive completed copy within a set turnaround, with unlimited revisions until it matches your standards.
Businesses can request blog posts, website copy, email campaigns, social media captions, ad copy, landing pages, case studies, video scripts, press releases, brand messaging, whitepapers, and SEO content. The scope covers both one-off copy needs and ongoing content production across every channel your business uses.
Yes. Every piece of content is written to match your established brand voice and guidelines. During onboarding, your dedicated marketing manager documents your tone, style preferences, and any words or phrases to avoid. That brief is applied to every request, so output is consistent whether you need a blog post or a subject line.
Most content requests are delivered within 48 hours. Turnaround time scales with complexity. Short-form copy such as captions, subject lines, and ad copy typically comes back faster. Long-form pieces such as whitepapers, case studies, or multi-page website copy may be delivered in sections, each within the standard 48-hour window.
Yes! All copy produced through Marketing Included is fully owned by you upon delivery. There are no licensing fees, usage restrictions, or limits on where or how you publish the content. You can use it across any channel, platform, or format without restriction.
A freelance copywriter typically covers one or two content types, charges per word or per project, and requires you to manage the relationship and brief each piece yourself. A content subscription gives you access to a full writing team covering every content format, for a predictable monthly fee, with a dedicated manager handling the brief and coordination.
There is no cap on the number of content requests you can submit. Marketing Included operates on an unlimited request model. Requests are worked through in the order they are submitted, one active request at a time, so output volume depends on the complexity and length of each piece.

Get Your Content Done in 48 Hours

Pick a plan, complete onboarding, and submit your first request today. We’ll get started right away. No contracts, no setup fees, and a 14-day money-back guarantee if it’s not everything we promised.

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